Last week was a particularly demanding one with pretty much all of it taken up with writing a tender document. One of those opportunities you cannot pass up even though you have no idea of the odds on being successful.
It has led me to conclude, once again, that in today’s highly competitive market-place how much more effort you need to put into business development to get results which are often not proportionate to the energy expended.
Is this a good equation? For the buyer, probably yes, more for less is certainly a win for them. For the poor vendor however it’s certainly not a healthy direction in which to go.
Have we the courage to stay true to our values and not work for unreasonable prices or should we simply be driven by market-forces and go with the flow? My heart tells me one thing, my head another.
My conclusion? Make the best possible job of all that you do and your worth will be valued in the longer term, it’s just that we have to succeed in the short term!
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